Canon's new flagship EOS R3 and new RF lenses

Incredible Video Recording Capabilities

Like the EOS R5, the EOS R3 takes the hybrid functionality of Canon cameras to the next level, allowing photographers to capture both high-quality stills and impressive high-resolution video. It offers powerful video recording capabilities, recording 6K 60p RAW resolution, which provides 50% higher detail compared to 4K. 6K CRM RAW files allow exposure and white balance to be adjusted after shooting to achieve impressive image quality. 4K video up to 60p is oversampled from 6K resolution, ensuring the highest possible quality 4K video. Excellent for capturing high-speed and dynamic sports scenes, the EOS R3 records 4K 120p video for impressive slow-motion playback. It is now possible to record up to six hours of video in normal settings or 1.5 hours of high frame rate video at 119.88/100p⁸ .

The EOS R3 is designed with the primary goal of helping photographers stay ahead of their competitors – the same applies to video recording. To reduce file size and speed up video workflow, CRM light or MP4 video can be recorded in All-I, IPB, or the more compact IPB light format, allowing users to choose from a wide range of bitrates according to their needs and file size requirements. The two card slots, one for a UHS-II SD card and one for an ultra-high-speed CFexpress card, make it possible to shoot 6K RAW video and support simultaneous recording to both cards in MP4⁹, ensuring the security of important recordings. Canon's renowned Canon LOG 3 format allows 10-bit internal recording for a wider dynamic range or 10-bit HDR PQ recording, which minimizes the need for editing or color corrections during post-production. The EOS R3 is particularly suitable for traveling reporters – it is equipped with Canon's new multi-function shoe and is compatible with the new DM-E1D directional stereo microphone – a camera-powered stereo microphone using digital processing – and the TEAC Tascam CA-XLR2d-C XLR adapter, which allows two-channel recording with professional XLR microphones.

Instinctive Shooting

Canon's latest mirrorless model boasts the high speed and workflow familiar from the EOS-1, and is equipped with a new, Canon-developed electronic viewfinder with no blackout when the shutter is released, offering a high-quality image with 5.76 million dots, minimal image lag, and a refresh rate of up to 120 fps at full resolution to achieve an image that rivals that of an optical viewfinder. Along with the newly introduced View Assist function, simulating an optical viewfinder, this viewfinder provides richer tones and a wider dynamic range. Shutter lag can be reduced to an astonishing 20 ms – less than half that of a conventional camera, for almost instantaneous capture when the trigger is pressed. The new movable high-resolution 4.1 million dot touchscreen provides more detail than ever before and offers greater flexibility for shooting from different angles thanks to its ability to tilt and swivel into various positions. Combining existing EOS ergonomics with new controls and extensive customization options, including an audible shutter sound with volume control, the EOS R3 provides a familiar yet enhanced user experience. To save time when changing cameras, photographers can easily copy and store customized settings on memory cards. Equipped with the same LP-E19 battery as the EOS-1D X Mark II and EOS-1D X Mark III, the EOS R3 provides longer shooting times and greater compatibility with existing DSLR cameras.

The EOS R3 features a new, lightweight, dust and water-resistant magnesium alloy body for use in harsh conditions. Weather resistance is maintained even when using existing Speedlite flashes when mounted via the new AD-E1 multi-function shoe adapter. The EOS R3 also powers the new compact Speedlite Transmitter ST-E10 via the multi-function shoe, allowing photographers to remotely control multiple Speedlite flashes via radio communication.

The EOS R3 is a high-performance, responsive camera that gives sports photographers and photojournalists the competitive edge they need to get the winning shot.

EOS R3 – key features:

• New 24.1-megapixel stacked, back-illuminated CMOS sensor from Canon

• 30 fps with AF/AE tracking

• Shutter speed offers a range from 30 seconds to 1/64000 when using the electronic shutter

• AF point selection via eye control

• AF tracking of people, animals (including birds), and motor sports (racing motorcycles and racing cars)

• 6K 60p RAW video,  recorded internally to CFexpress card

• Focusing in light conditions down to –7.5 EV

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Shoot farther and wider with Canon’s new RF lenses

Launched alongside Canon’s new EOS R3, these lenses can handle everything from vlogging to astrophotography

Sofia, Bulgaria, September 14, 2021 – Canon Europe today introduces two new RF lenses designed for the next generation of photo enthusiasts and content creators looking for high-potential equipment at a low cost. These two lightweight and compact lenses are the RF 16mm F2.8 STM – Canon's first ultra-wide-angle prime lens in the EOS R range, and the RF 100-400mm F5.6-8 IS USM – a telephoto zoom lens that brings the photographer even closer to the subject. The versatile RF 16mm F2.8 STM meets the growing demand for vlogging photography equipment while remaining an ideal lens for landscape, architectural, and astrophotography. Helping photographers get closer to distant subjects, the RF 100-400mm F5.6-8 IS USM is ideal for sports and wildlife photography.

With the addition of these two new lenses, the Canon EOS R system takes another step forward towards its goal of providing imaging solutions for every user's needs.

New focal lengths for aspiring photographers and content creators

These new lenses benefit from the large diameter of the RF mount and the short flange focal distance of the EOS R system, which allowed for the creation of high-quality lenses with new focal lengths and compact sizes. The RF 16mm F2.8 STM and RF 100-400mm F5.6-8 IS USM offer impressive optical performance at a price that makes them accessible to photographers of all levels. The RF 16mm F2.8 STM is a prime lens designed for content creators – an ultra-wide-angle lens for full-frame cameras that allows users to take their content to the next level. The RF 100-400mm F5.6-8 IS USM allows amateur photographers to take professional-looking photos thanks to its incredible 400mm focal length. Both lenses utilize Canon's advanced optical technologies, including Super Spectra coating to reduce flare, which ensures sharp and detailed images. The models also use a single aspherical element to achieve high image quality and reduce optical distortion without the need for multiple optical elements that increase lens weight and size. 

RF 16mm F2.8 STM: See the wider picture

With its wide angle of view and large aperture, the RF 16mm F2.8 STM is a versatile lens that is suitable for both vloggers and various photographic genres, such as group shots, astro, and architectural photography. The RF 16mm F2.8 STM is the first ultra-wide-angle prime lens in the EOS R system and offers a 16mm focal length, creating an extremely wide field of view and an enhanced sense of depth. With its wide f/2.8 aperture, this lens performs excellently in low-light conditions, as well as when shooting at high shutter speeds. These characteristics allow vloggers to capture high-quality video in low light and create shallow depth of field even when shooting wide-angle, so subjects stand out against a blurred background. This lightweight prime lens is a fantastic companion for the traveling vlogger. When looking for a narrower angle of view for video recording, users can use the RF 16mm F2.8 STM with an EOS R camera to shoot in APS-C crop mode, increasing the lens's focal length to 25.6mm. Equipped with Canon's STM focusing motor, the RF 16mm F2.8 STM allows for smooth and quiet focusing when recording video. Thanks to its minimum focusing distance of 0.13m, photographers and content creators can capture sharp images even when shooting from very close up.

RF 100-400mm F5.6-8 IS USM: Get closer to the action

Designed for aspiring sports and wildlife photographers, this zoom telephoto lens offers a versatile 100-400mm focal length range, ideal for capturing distant subjects. When shooting from the sidelines of a football pitch, for example, the RF 100-400mm F5.6-8 IS USM provides photographers with the same incredible reach as professional telephoto lenses, allowing them to capture the players' movements and emotions in detail. In addition to its telephoto characteristics, the RF 100-400mm F5.6-8 IS USM also offers a minimum focusing distance of 0.88m¹ and a maximum magnification of 0.41x², so photographers can capture all the details of the subject up close. The RF 100-400mm F5.6-8 IS USM offers optical image stabilization for a 5.5-stop slower shutter speed, which increases to 6 stops when used on cameras equipped with in-body image stabilization (IBIS). Designed for high speed and precision, the RF 100-400mm F5.6-8 IS USM features a Nano USM motor for smooth and fast focusing, and the lens control ring gives photographers easy control over shutter speed, aperture, ISO, and exposure settings. The bright viewfinder and extended ISO sensitivity of EOS R cameras, combined with Dual Pixel CMOS AF technology, allow photographers to use a lens that redefines traditional notions of size, weight, and focal length range, to easily capture their desired images.

Get a compact but versatile photography kit

The two new lenses allow amateur photographers and videographers to benefit from a lightweight photography arsenal that provides diverse capabilities. The new RF 100-400mm F5.6-8 IS USM and RF 16mm F2.8 STM offer flexible focal lengths suitable for a wide range of genres. The RF 16mm F2.8 STM is a super-light lens weighing just 165g – ideal for vloggers who want to shoot video on the go, or for landscape photographers looking for a compact, capable wide-angle lens. Weighing just 635g, the RF 100-400mm F5.6-8 IS USM offers a telephoto focal length in a compact size. An invaluable tool for any nature lover, it is compact enough to accompany you on long walks to photograph wildlife.

RF 16mm F2.8 STM – main features:

• Ultra-wide-angle lens with 16mm fixed focal length

• Wide aperture F2.8

• STM motor for smooth and quiet focusing

• Weighs only 165 g

• 0.13m minimum focusing distance

• Maximum magnification of 0.26x

RF 100-400mm F5.6-8 IS USM – main features:

• Flexible 100-400mm focal length range

• Weighing just 635g, it is lighter than other lenses with similar characteristics

• 0.88m minimum focusing distance at 200mm

• Nano USM focusing motor for smooth and fast focusing

• Optical image stabilizer for 5.5-stop slower shutter speed/compatible with in-body image stabilization (IBIS)