{"title":"Фотоапарати Sony a7 III и a7 IV","description":null,"products":[{"product_id":"fotoaparat-sony-a7-iii","title":"Sony A7 III","description":"\u003cp style=\"text-align:center\"\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr \/\u003e\r\nWith outstanding imaging capability and high-speed performance contained in a compact body, the \u0026alpha;7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/f114906e94db094376febe2c2f3abeeb.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBack-illuminated 24.2MP full-frame sensor\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe 35mm full-frame Exmor R\u0026trade; CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/7c925472c2740dde570c967eb3b00397.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEntirely enhanced image processing system\u003c\/strong\u003e\u003cbr \/\u003e\r\nA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The \u0026alpha;7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/db6a71e6b4d69583379b1cbe706009c4.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWider, faster, more steadfast AF performance\u003c\/strong\u003e\u003cbr \/\u003e\r\nAn evolved image processing system and \u0026alpha;9 camera AF algorithms optimised for the \u0026alpha;7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The \u0026alpha;7 III also autofocuses reliably down to EV-3 brightness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/218f43b6042a6563991df09ecdf1c415.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/strong\u003e\u003cbr \/\u003e\r\nPhase-detection AF can operate even when an A-mount lens is mounted to the \u0026alpha;7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/ef21e6b510278718f3269cb5873fbaa5.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF-ON button and multi-selector\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won\u0026rsquo;t miss great chances to shoot moving subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/81d28a21c7133dbd8397227ecc164a17.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEye AF now supporting AF-C\u003c\/strong\u003e\u003cbr \/\u003e\r\nEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The \u0026alpha;7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/f94bcf834f72e715dbd28d33006b62f3.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eComprehensive AF convenience\u003c\/strong\u003e\u003cbr \/\u003e\r\nAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/2305fc8396a017f033a6599e758d7b29.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEnhanced operability for continuous shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nImages captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/73c5563e1a1bf0da25e3e467cafb11bd.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eUp to 10 fps with AF\/AE tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nWith new shutter charge unit and image processing system refinements, the \u0026alpha;7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/86042b17c201f28e800ef4692554b7e8.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker\u0026rsquo;s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVersatile movie recording functions\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/82d2fe36b2c49dbd3ab6cf3c4089f2b5.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSupports a wide range of needs in HDR movie production\u003c\/strong\u003e\u003cbr \/\u003e\r\nSupporting a wide range of HDR movie production needs, the \u0026alpha;7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/cb9fdd281b6b4d149f8d34b411d40795.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eClear, natural, realistic 4K movies\u003c\/strong\u003e\u003cbr \/\u003e\r\nHigh-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moir\u0026eacute; and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format\u0026rsquo;s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/e9bab7d5090ee373721a3cb75dc28b4f.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eRating function convenient for on-location sorting\u003c\/strong\u003e\u003cbr \/\u003e\r\nRatings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you\u0026rsquo;re on location or traveling.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/933c7a62eb618e62f90d41279640799d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eMy Menu and new menu interface\u003c\/strong\u003e\u003cbr \/\u003e\r\nMy Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The \u0026alpha;7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/2ea2471744f8e36d04fa67b98b0ca3a7.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImproved Fast Hybrid AF for movie recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/ebbae446fcc64aa90251663808f16f9b.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eTouch screen LCD for easy instant focus operation\u003c\/strong\u003e\u003cbr \/\u003e\r\nA 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107\u0026deg;, and down by as much as 41\u0026deg; for flexible, convenient camera holding and shot monitoring.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/70c5a01a5b749985d78baaadfa536f42.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePromptly changeable customisation\u003c\/strong\u003e\u003cbr \/\u003e\r\nCamera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/3403b1f33be94ab7e09b74aa324d8701.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5\u0026deg; diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the \u0026alpha;7 II when the camera is switched on. Furthermore, view mode can be set to \u0026ldquo;High\u0026rdquo; to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/8779737b626bba0d45f5c3cf275065bc.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eLocation Information Link via Bluetooth\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/23a32d681dcac245a43cd0ecc4845914.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed advantage\u003c\/strong\u003e\u003cbr \/\u003e\r\nThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the \u0026alpha;7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/53f3fb4c49dcf88a9647c46b320d1ade.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSmooth PC tethering via USB 3.1 Gen 1 port\u003c\/strong\u003e\u003cbr \/\u003e\r\nA USB Type-C\u0026trade; port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn\u0026rsquo;t have to send big volumes of RAW data.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/8a5c141ee6b2e24402597795c0c49d91.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDual slots with UHS-II compatibility\u003c\/strong\u003e\u003cbr \/\u003e\r\nThis camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card\/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/9bc683c4026b0172b45c4f781d692dd0.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eLonger battery life to shoot for more professional lengths\u003c\/strong\u003e\u003cbr \/\u003e\r\nFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos32 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C\u0026trade; and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C\u0026trade; port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/28cf5ae53808af0bc88500c3e74b46fe.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly durable and operable in tough conditions\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/11f773450a42deb0dcc376ad53edbbc6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eOne-touch remote \u0026amp; One-touch sharing\u003c\/strong\u003e\u003cbr \/\u003e\r\nOne-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don\u0026rsquo;t have NFC, use QR code compatibility to pair the devices.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/3ed4a49524b6e1f920636fe0860a814d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNew Imaging Edge software suite from Sony\u003c\/strong\u003e\u003cbr \/\u003e\r\nImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its \u0026ldquo;Remote\u0026rdquo; to remotely control shooting while monitoring scenes via live-view PC screen; \u0026ldquo;Edit\u0026rdquo; to develop RAW data into high-quality photos; and \u0026ldquo;Viewer\u0026rdquo; to view, rate and select photos from a list of shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWhat\u0026#39;s in the box\u003c\/strong\u003e:\u003cbr \/\u003e\r\n\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m3-body-kit\"\u003eILCE-7M3\u003c\/a\u003e, AC Adaptor AC-UUE12, Accessory shoe cap, Body cap, Eyepiece cup, Micro USB cable, Rechargeable Battery NP-FZ100, Shoulder strap\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m3-body-kit\/specifications\"\u003e\u003cspan style=\"color:#ff0000\"\u003e\u003cstrong\u003eFull Specifications Link\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eSpecifications:\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53584857366865,"sku":"ILCE7M3B.CEC","price":1199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/x7o7CVFk8ypssIS5BTtOCZMsoxL46MCD.jpg?v=1776791251"},{"product_id":"fotoaparat-sony-a7-iii-obiektiv-sony-fe-28-70mm-f3-5-5-6-oss","title":"Sony A7 III + FE 28-70mm f3.5-5.6 OSS II","description":"\u003cp style=\"text-align:center\"\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr \/\u003e\r\nWith outstanding imaging capability and high-speed performance contained in a compact body, the \u0026alpha;7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/f114906e94db094376febe2c2f3abeeb.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBack-illuminated 24.2MP full-frame sensor\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe 35mm full-frame Exmor R\u0026trade; CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/7c925472c2740dde570c967eb3b00397.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEntirely enhanced image processing system\u003c\/strong\u003e\u003cbr \/\u003e\r\nA combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The \u0026alpha;7 III also supports 14-bit RAW output even during silent shooting\/continuous shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/db6a71e6b4d69583379b1cbe706009c4.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWider, faster, more steadfast AF performance\u003c\/strong\u003e\u003cbr \/\u003e\r\nAn evolved image processing system and \u0026alpha;9 camera AF algorithms optimised for the \u0026alpha;7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The \u0026alpha;7 III also autofocuses reliably down to EV-3 brightness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/218f43b6042a6563991df09ecdf1c415.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/strong\u003e\u003cbr \/\u003e\r\nPhase-detection AF can operate even when an A-mount lens is mounted to the \u0026alpha;7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/ef21e6b510278718f3269cb5873fbaa5.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF-ON button and multi-selector\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won\u0026rsquo;t miss great chances to shoot moving subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/81d28a21c7133dbd8397227ecc164a17.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEye AF now supporting AF-C\u003c\/strong\u003e\u003cbr \/\u003e\r\nEye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The \u0026alpha;7 III supports Eye AF for A-mount lenses mounted via an adaptor.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/f94bcf834f72e715dbd28d33006b62f3.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompre\u003c\/strong\u003e\u003cstrong\u003ehensive AF convenience\u003c\/strong\u003e\u003cbr \/\u003e\r\nAF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/2305fc8396a017f033a6599e758d7b29.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEnhanced operability for continuous shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nImages captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/73c5563e1a1bf0da25e3e467cafb11bd.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eUp to 10 fps with AF\/AE tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nWith new shutter charge unit and image processing system refinements, the \u0026alpha;7 III can shoot continuously at up to 10 fps with AF\/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/86042b17c201f28e800ef4692554b7e8.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nFlicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker\u0026rsquo;s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVersatile movie recording functions\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code \/ user bits (TC\/UB), rec. control, marker display\/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/82d2fe36b2c49dbd3ab6cf3c4089f2b5.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSupports a wide range of needs in HDR movie production\u003c\/strong\u003e\u003cbr \/\u003e\r\nSupporting a wide range of HDR movie production needs, the \u0026alpha;7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/cb9fdd281b6b4d149f8d34b411d40795.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eClear, natural, realistic 4K movies\u003c\/strong\u003e\u003cbr \/\u003e\r\nHigh-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moir\u0026eacute; and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format\u0026rsquo;s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/e9bab7d5090ee373721a3cb75dc28b4f.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eRating function convenient for on-location sorting\u003c\/strong\u003e\u003cbr \/\u003e\r\nRatings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you\u0026rsquo;re on location or traveling.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/933c7a62eb618e62f90d41279640799d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eMy Menu and new menu interface\u003c\/strong\u003e\u003cbr \/\u003e\r\nMy Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The \u0026alpha;7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/2ea2471744f8e36d04fa67b98b0ca3a7.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImproved Fast Hybrid AF for movie recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nAn efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/ebbae446fcc64aa90251663808f16f9b.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eTouch screen LCD for easy instant focus operation\u003c\/strong\u003e\u003cbr \/\u003e\r\nA 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107\u0026deg;, and down by as much as 41\u0026deg; for flexible, convenient camera holding and shot monitoring.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/70c5a01a5b749985d78baaadfa536f42.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePromptly changeable customisation\u003c\/strong\u003e\u003cbr \/\u003e\r\nCamera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/3403b1f33be94ab7e09b74aa324d8701.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-resolution, high-contrast XGA OLED Tru-Finder\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nProviding high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5\u0026deg; diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the \u0026alpha;7 II when the camera is switched on. Furthermore, view mode can be set to \u0026ldquo;High\u0026rdquo; to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/8779737b626bba0d45f5c3cf275065bc.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eLocation Information Link via Bluetooth\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe camera can be paired with PlayMemories Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date\/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/23a32d681dcac245a43cd0ecc4845914.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eIn-body 5-axis image stabilisation with 5.0-stop shutter speed advantage\u003c\/strong\u003e\u003cbr \/\u003e\r\nThis comprehensive system compensates for five types of camera shake that tend to blur images: pitch\/yaw shake when shooting at longer focal lengths; X\/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the \u0026alpha;7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/53f3fb4c49dcf88a9647c46b320d1ade.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSmooth PC tethering via USB 3.1 Gen 1 port\u003c\/strong\u003e\u003cbr \/\u003e\r\nA USB Type-C\u0026trade; port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn\u0026rsquo;t have to send big volumes of RAW data.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/8a5c141ee6b2e24402597795c0c49d91.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDua\u003c\/strong\u003e\u003cstrong\u003el slots with UHS-II compatibility\u003c\/strong\u003e\u003cbr \/\u003e\r\nThis camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card\/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/9bc683c4026b0172b45c4f781d692dd0.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eLonger battery life to shoot for more professional lengths\u003c\/strong\u003e\u003cbr \/\u003e\r\nFor extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos32 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C\u0026trade; and Multi\/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi\/Micro USB port while power is supplied via USB Type-C\u0026trade; port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/28cf5ae53808af0bc88500c3e74b46fe.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly durable and operable in tough conditions\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/11f773450a42deb0dcc376ad53edbbc6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eOne-touch remote \u0026amp; One-touch sharing\u003c\/strong\u003e\u003cbr \/\u003e\r\nOne-touch remote can turn a smartphone or tablet into a viewfinder\/remote control. One-touch sharing transfers photos\/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don\u0026rsquo;t have NFC, use QR code compatibility to pair the devices.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/ILCE7M3\/3ed4a49524b6e1f920636fe0860a814d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNew Imaging Edge software suite from Sony\u003c\/strong\u003e\u003cbr \/\u003e\r\nImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its \u0026ldquo;Remote\u0026rdquo; to remotely control shooting while monitoring scenes via live-view PC screen; \u0026ldquo;Edit\u0026rdquo; to develop RAW data into high-quality photos; and \u0026ldquo;Viewer\u0026rdquo; to view, rate and select photos from a list of shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWhat\u0026#39;s in the box\u003c\/strong\u003e:\u003cbr \/\u003e\r\n\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m3-body-kit\"\u003eILCE-7M3\u003c\/a\u003e, AC Adaptor AC-UUE12, \u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/camera-lenses\/sel2870\"\u003eSEL2870\u003c\/a\u003e, Accessory shoe cap, Body cap, Eyepiece cup, Micro USB cable, Rechargeable Battery NP-FZ100, Shoulder strap\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m3-body-kit\/specifications\"\u003e\u003cspan style=\"color:#ff0000\"\u003e\u003cstrong\u003eFull Specifications Link\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eSpecifications:\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53584857629009,"sku":"ILCE7M3MB.CEC","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/4WkRsIhnxErDE3cBPxDJARZF4rzbGLwH.jpg?v=1776791257"},{"product_id":"fotoaparat-sony-a7-iv","title":"Sony a7 IV","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7129ba77b35f931b3056e36cbf6986dc.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNewly developed 33.0MP back-illuminated CMOS image sensor\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe full-frame Exmor R\u0026trade; CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p . The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills, and increased AF precision and focal stability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/ab5e5cef2a0740d61cf2c97778d974df.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR\u0026trade; image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe BIONZ XR engine, also used in the flagship \u0026alpha;1 and \u0026alpha;7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/a6bb8ff9d86948b80d7ed47f6d47ff2e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr \/\u003e\r\nVisible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/34242b00e6f726cbe3b6e66f3b2b7246.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr \/\u003e\r\nBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/93dcefdcaa2de17227794ebdfc348c28.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording, and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS\u0026trade; file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1f05a064a1eaa8906ba8aef548c5c32c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and the use of 10-bit depth minimises degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bf4ea4ac44b74e0dfac446235d9ef57d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it\u0026#39;s in-camera, it\u0026#39;s easy to create a more expressive look for your movie imagery without post-editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/2fbc004f1f47c0fc9932564c1777dc4a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available , so you can adjust the degree of the effect as you wish.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/d79e56ce2863778f234d688de03391e2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match \u0026alpha;7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800, and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/b21845203d86cc052b8c43faa51fdad3.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilisation for 5.5-step compensation\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s high-precision stabilisation unit and gyro sensors work with stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the performance of the camera\u0026#39;s 33.0MP sensor. This in-body stabilisation allows effective use with a wide range of lenses. The live monitor view shows the stabilised still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/571853cfca2e8bbd0623c50f60bf46b2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr \/\u003e\r\nActive Mode uses the camera\u0026#39;s stabilisation unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilisation during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilisation in all formats, including 4K, without compromising the \u0026alpha;7 IV\u0026#39;s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilisation can be applied for ultra smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1cef73b5f670c854804b514798519092.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1600 altogether), or more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6c63112529b5b1b471021ac2b4f48b44.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely even on small subjects or on people posed in front of a nighttime background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analysed in real time by the latest powerful processing engine to achieve the AF system\u0026#39;s impressive results.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/52092e3423b08dc87ba53d2e0abad04c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimised AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you\u0026#39;ve selected a bird, the camera will automatically detect and precisely track that bird\u0026#39;s eye, whether the bird is perched or in flight.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/eba075185c86a65865eafd0c37ae2cda.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down, or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/8d61b5658032b3154c52c15ffd3fc9b9.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr \/\u003e\r\nTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you\u0026#39;re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5fb184442a72d53c4351ad37745a2b89.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/22e4eb5c767fb9d9531e7ecacc4b6009.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVisualise depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualise depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result you can use the camera\u0026#39;s excellent video definition and fast lenses to create impressive shots with shallow depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6efc0e8bd78d5cad1426ddab528570e4.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr \/\u003e\r\nFor the first time in the \u0026alpha; series, the \u0026alpha;7 IV provides compensation for focus breathing. Focus breathing is any change in a lens\u0026#39;s angle of view that corresponds to changes in focus. Sony\u0026#39;s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilisation to shoot stable, consistent imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr \/\u003e\r\nBefitting the \u0026alpha;7 IV\u0026#39;s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/115f22bdf269d49e29b6b9cd00bc437e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe latest mode-specific menus and customisable Rear dial R\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customisable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/4b7de207e80b358c839a46a7d25d4793.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings, and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/9e5ec7ae4bc2bc206961e4373a69c065.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e3.68 megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the \u0026alpha;7 III viewfinder, with a 37.3\u0026deg; FOV and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, and fogging and dust resistance (including significantly improved internal fogging resistance relative to the \u0026alpha;7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/fc79870f2dea03284ea87464313ee82a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C\u0026reg; connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6f13b34b3c53213882ae8f1a4885a7db.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection\u003c\/strong\u003e\u003cbr \/\u003e\r\nLive streaming is as easy as connecting to a computer through a USB connection, and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used, and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7dd4e2311dd7af1f2747d29b46e1f304.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adaptors. Battery drain can be minimised by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera\u0026#39;s USB Type-C\u0026reg; port, for extended recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5d9b443f1b658efff68ad0dce945509c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr \/\u003e\r\nTo allow extended continuous recording, efficient heat dissipation is provided by Sony\u0026#39;s proprietary \u0026Sigma; (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilisation while heat is efficiently dissipated.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/c8cf0634938e629d255031ce1411445e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr \/\u003e\r\nDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/80fdfc189b505541cbc8bdc8a641cec0.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr \/\u003e\r\nWe have improved the dust and moisture resistance of the \u0026alpha;7 IV to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the \u0026alpha;7 III), a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera\u0026#39;s top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bdba1eb470f044433f511e577ba46ac6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eConsideration for the environment and resource conservation\u003c\/strong\u003e\u003cbr \/\u003e\r\nSony\u0026#39;s \u0026quot;Road to Zero\u0026quot; environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently nearly all plastic packaging materials for the \u0026alpha;7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/31def129a74de6cbe2ef506a673dd2d6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop\u0026trade; \/ Imaging Edge Mobile\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth\u0026reg; functionality of the \u0026alpha;7 IV to provide a wide variety of convenient shooting and sharing functions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m4\/specifications\"\u003e\u003cspan style=\"color:#ff0000\"\u003e\u003cstrong\u003eFull Specifications Link\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53585133994321,"sku":"ILCE7M4B.CEC","price":1899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/3Fp6oiNkRJJ6VBKmY52MAIBtApJoBg2B.jpg?v=1776791261"},{"product_id":"fotoaparat-sony-a7-iv-obiektiv-sony-fe-28-70mm-f3-5-5-6-oss","title":"Sony a7 IV + FE 28-70mm f3.5-5.6 OSS","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7129ba77b35f931b3056e36cbf6986dc.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNewly developed 33.0MP back-illuminated CMOS image sensor\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe full-frame Exmor R\u0026trade; CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p . The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills, and increased AF precision and focal stability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/ab5e5cef2a0740d61cf2c97778d974df.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR\u0026trade; image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe BIONZ XR engine, also used in the flagship \u0026alpha;1 and \u0026alpha;7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/a6bb8ff9d86948b80d7ed47f6d47ff2e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr \/\u003e\r\nVisible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/34242b00e6f726cbe3b6e66f3b2b7246.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr \/\u003e\r\nBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/93dcefdcaa2de17227794ebdfc348c28.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording, and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS\u0026trade; file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1f05a064a1eaa8906ba8aef548c5c32c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and the use of 10-bit depth minimises degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bf4ea4ac44b74e0dfac446235d9ef57d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it\u0026#39;s in-camera, it\u0026#39;s easy to create a more expressive look for your movie imagery without post-editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/2fbc004f1f47c0fc9932564c1777dc4a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available , so you can adjust the degree of the effect as you wish.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/d79e56ce2863778f234d688de03391e2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match \u0026alpha;7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800, and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/b21845203d86cc052b8c43faa51fdad3.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilisation for 5.5-step compensation\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s high-precision stabilisation unit and gyro sensors work with stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the performance of the camera\u0026#39;s 33.0MP sensor. This in-body stabilisation allows effective use with a wide range of lenses. The live monitor view shows the stabilised still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/571853cfca2e8bbd0623c50f60bf46b2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr \/\u003e\r\nActive Mode uses the camera\u0026#39;s stabilisation unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilisation during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilisation in all formats, including 4K, without compromising the \u0026alpha;7 IV\u0026#39;s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilisation can be applied for ultra smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1cef73b5f670c854804b514798519092.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1600 altogether), or more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6c63112529b5b1b471021ac2b4f48b44.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely even on small subjects or on people posed in front of a nighttime background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analysed in real time by the latest powerful processing engine to achieve the AF system\u0026#39;s impressive results.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/52092e3423b08dc87ba53d2e0abad04c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimised AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you\u0026#39;ve selected a bird, the camera will automatically detect and precisely track that bird\u0026#39;s eye, whether the bird is perched or in flight.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/eba075185c86a65865eafd0c37ae2cda.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down, or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/8d61b5658032b3154c52c15ffd3fc9b9.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr \/\u003e\r\nTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you\u0026#39;re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5fb184442a72d53c4351ad37745a2b89.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/22e4eb5c767fb9d9531e7ecacc4b6009.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVisualise depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualise depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result you can use the camera\u0026#39;s excellent video definition and fast lenses to create impressive shots with shallow depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6efc0e8bd78d5cad1426ddab528570e4.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr \/\u003e\r\nFor the first time in the \u0026alpha; series, the \u0026alpha;7 IV provides compensation for focus breathing. Focus breathing is any change in a lens\u0026#39;s angle of view that corresponds to changes in focus. Sony\u0026#39;s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilisation to shoot stable, consistent imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr \/\u003e\r\nBefitting the \u0026alpha;7 IV\u0026#39;s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/115f22bdf269d49e29b6b9cd00bc437e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe latest mode-specific menus and customisable Rear dial R\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customisable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/4b7de207e80b358c839a46a7d25d4793.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings, and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/9e5ec7ae4bc2bc206961e4373a69c065.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e3.68 megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the \u0026alpha;7 III viewfinder, with a 37.3\u0026deg; FOV and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, and fogging and dust resistance (including significantly improved internal fogging resistance relative to the \u0026alpha;7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/fc79870f2dea03284ea87464313ee82a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C\u0026reg; connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6f13b34b3c53213882ae8f1a4885a7db.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection\u003c\/strong\u003e\u003cbr \/\u003e\r\nLive streaming is as easy as connecting to a computer through a USB connection, and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used, and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7dd4e2311dd7af1f2747d29b46e1f304.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adaptors. Battery drain can be minimised by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera\u0026#39;s USB Type-C\u0026reg; port, for extended recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5d9b443f1b658efff68ad0dce945509c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr \/\u003e\r\nTo allow extended continuous recording, efficient heat dissipation is provided by Sony\u0026#39;s proprietary \u0026Sigma; (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilisation while heat is efficiently dissipated.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/c8cf0634938e629d255031ce1411445e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr \/\u003e\r\nDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/80fdfc189b505541cbc8bdc8a641cec0.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr \/\u003e\r\nWe have improved the dust and moisture resistance of the \u0026alpha;7 IV to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the \u0026alpha;7 III), a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera\u0026#39;s top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bdba1eb470f044433f511e577ba46ac6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eConsideration for the environment and resource conservation\u003c\/strong\u003e\u003cbr \/\u003e\r\nSony\u0026#39;s \u0026quot;Road to Zero\u0026quot; environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently nearly all plastic packaging materials for the \u0026alpha;7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/31def129a74de6cbe2ef506a673dd2d6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop\u0026trade; \/ Imaging Edge Mobile\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth\u0026reg; functionality of the \u0026alpha;7 IV to provide a wide variety of convenient shooting and sharing functions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m4\/specifications\"\u003e\u003cspan style=\"color:#ff0000\"\u003e\u003cstrong\u003eFull Specifications Link\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53585134059857,"sku":"ILCE7M4KB.CEC","price":2099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/ACfitNg1o2KRRU32htTuKBABLnsHAZhf.jpg?v=1776791263"},{"product_id":"фотоапарат-sony-a7-iv-обектив-sony-fe-28-70mm-f3-5-5-6-oss-ii","title":"Sony a7 IV + FE 28-70mm f3.5-5.6 OSS II","description":"\u003cp\u003e\u003cstrong\u003eНоворазработен 33-мегапикселов сензор CMOS с подсветка\u003c\/strong\u003e\u003cbr\u003eПълноформатният сензор Exmor R™ CMOS осигурява изключителна скорост и превъзходно качество на изображението. Използването на медни проводници допринася за по-високи скорости на предаване и по-бързо преобразуване на AD, докато бързото изчитане от сензора позволява 10-битов 4:2:2 4K запис до 60p. Сензорът също така осигурява подобрена възпроизводимост на цветовете, ниско ниво на шум при всяка чувствителност, динамичен обхват от над 15 бленди при снимки и повишена прецизност на автофокуса и фокусната стабилност.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eПроцесор BIONZ Xr™ за до 8x скорост на обработка\u003c\/strong\u003e\u003cbr\u003eСистемата BIONZ XR, използвана също във флагманските модели α1 и α7S III, осигурява до 8x увеличение в скоростта на обработката. Системата концентрира обработката на AF в реално време, разпознаването на изображения и настройката на качеството на изображението, за да сведе до минимум забавянето на обработката, за значително увеличаване на обработваща мощност на видеата и снимките. Обработката на потребителския интерфейс, мрежата и управлението на файлове е разпределена с цел поддържане на бърза реакция независимо от натоварването при обработката в реално време.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eКрасиво рендиране на изображения с нисък шум\u003c\/strong\u003e\u003cbr\u003eВидимите ползи от мощния нов 33-мегапикселов сензор и система надминават простите цифри. Те включват меки, естествено изглеждащи текстури на човешка кожа, зашеметяващо ниво на детайлност в пейзажи и сцени и по-добро възпроизвеждане на цветовете с по-висока субективна разделителна способност в резултат на подобрените алгоритми. Стандартният диапазон на чувствителност на ISO 100-51200 е разширен до ISO 50-204800 за снимки и ISO 100-102400 за видеа с нисък шум през целия диапазон.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K 60p запис, 4:2:2 10-битов запис\u003c\/strong\u003e\u003cbr\u003eα7 IV ви предоставя впечатляваща гама от опции за видеозапис. Пълно прочитане на пикселите без групиране позволява 4K 60p запис и когато се записват 4K видеа при 30p, пълноформатно 7K презапасяване създава високодетайлно 4K с висока резолюция. 10-битово 4:2:2 видео може да бъде записано вътрешно, което позволява по-пълни, по-естествени градации и по-голяма свобода на редактиране. Файловият формат XAVC HS™ осигурява приблизително двойна ефективност на кодиране от MPEG-4 AVC\/H.264.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eЗадайте настроението с вградения Creative Look\u003c\/strong\u003e\u003cbr\u003eРазширете вашата творческа палитра с избор от десет предварително зададени настройки Creative Look. Можете лесно да придадете определено настроение на вашите снимки, видеа и поточно предаване на живо, а всички предварително зададени селекции са достъпни във фотоапарата без последващо редактиране, така че можете да споделите визията си веднага след заснемането.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eРендиране с по-плавна градация с 10-битов HEIF запис\u003c\/strong\u003e\u003cbr\u003eα7 IV предлага HEIF (High Efficiency Image File) кодиране на снимки в допълнение към конвенционалните RAW и JPEG. Плавните 10-битови градации осигуряват по-реалистично възпроизвеждане на небето и портретни обекти, а използването на 10-битова дълбочина минимизира влошаването на качеството на изображението при редактиране. HEIF изображения, записани в HLG режим, може да се възпроизвеждат на съвместим BRAVIA 4K TV чрез HDMI връзка за показване на изображения с изключително широк динамичен обхват.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eЕфект \"Гладка кожа\" за светъл и красив вид на кожата\u003c\/strong\u003e\u003cbr\u003eВграденият ефект \"Гладка кожа\" прави кожата по-красива, омекотява бръчките, петната и тъмните участъци, като същевременно запазва жизнеността в зоните около очите и устата. Допълвайки възможностите на пълноформатния сензор, тази функция може да добави привлекателност към сесии с поточно предаване, както и да подобри снимки и видеа. Налични са четири настройки на нивото, така че можете да регулирате степента на ефекта по желания начин.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eПрекрасната цветна изразителност вече е лесна, с S-Cinetone™\u003c\/strong\u003e\u003cbr\u003eα7 IV поддържа S-Cinetone, базиран на експертен опит, придобит чрез разработването на фотоапарата VENICE CineAlta. Този вид е отговорен за красивите тонове на кожата, с които са прочути камерите Cinema Line, като FX9, FX6 и FX3. Той осигурява естествени средни тонове за здрав цвят на кожата, плюс меки цветове и превъзходни осветени части. Тъй като е вграден във фотоапарата, е лесно да създадете по-изразителен вид на вашите видео изображения без последваща редакция.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eS-Log за цветово съотнасяне с професионално видео оборудване\u003c\/strong\u003e\u003cbr\u003eα7 IV осигурява S-Log2 и S-Log3 криви на гамата, като последната позволява динамичен обхват от над 15 спирания. С настройките на цветовите гами S-Gamut3 и S-Gamut3.Cine е лесно да се съотнасят кадри с α7 IV с кадри от цифровите кинокамери VENICE или камерите Cinema Line, като FX6 и FX3. Основната чувствителност при снимане със S-Log е ISO 800 и тя може да бъде намалена до две бленди (ISO 200 – 640) под стандартния обхват за достигане до още по-нисък шум.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eБуферната памет поддържа серийно заснемане и запис\u003c\/strong\u003e\u003cbr\u003eКакто механичните, така и електронните затвори позволяват серийно заснемане със скорост до 10 fps с AF\/AE проследяване. Най-новият мощен процесор и увеличената буферна памет позволяват по-бързо записване на карти с памет, така че можете да заснемете повече от 800 некомпресирани RAW + JPEG кадри (общо повече от 1600) или повече от 1000 компресирани RAW + JPEG кадри (общо повече от 2000, до пълна карта с памет). Повишената обработваща мощност също ви позволява да променяте настройките на менюто дори когато данните се записват на картата с памет.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-осова вградена стабилизация за 5,5-стъпкова компенсация\u003c\/strong\u003e\u003cbr\u003eСтабилизаторът и жиросензорите на α7 IV работят с алгоритми за стабилизиране, за да постигнат до 5,5 стъпкова скоростна компенсация на затвора, за да се увеличи максималната производителност на 33,0-мегапикселовия сензор на фотоапарата. Тази вградена стабилизация позволява ефективно използване с широка гама от обективи. Изгледът на проследяването на живо показва стабилизираната снимка, докато бутонът на затвора е наполовина натиснат, което е особено полезна функция при използване на обектив за телефотография или макрообектив и може да се използва заедно с функцията за MF асистент и увеличителя за ръчния фокус.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eЗаснемане на видео от ръка с активен режим\u003c\/strong\u003e\u003cbr\u003eАктивният режим използва блока за стабилизиране на фотоапарата, жиро сензорите и сложните алгоритми за високоефективна, вградена оптична стабилизация на изображението по време на заснемане на видео. Мощният процесор прецизно открива необходимото количество компенсация за плавна стабилизация във всички формати, включително 4K, без да се компрометират компактният размер и мобилността на α7 IV. И тъй като данните за жироскопа също се записват заедно с видеото, постпродукционно може да се приложи още по-ефективна стабилизация за ултра гладки снимки чрез софтуера Catalyst Browse\/Prepare\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eБърз хибриден AF с подобрена скорост, прецизност и проследяване\u003c\/strong\u003e\u003cbr\u003eИзползвайки комбинация от AF с фазово засичане и AF със засичане на контраст, бързият хибриден AF се фокусира прецизно дори върху малки обекти или върху хора пред нощен фон. Широката и плътна AF зона покрива грубо към 94% от областта на снимката за снимки и видео със 759 точки с фазово засичане, докато AF системата със засичане на контраст използва 425 точки. Тази огромна колекция от данни се анализира в реално време от най-новия мощен процесор за постигане на впечатляващите резултати от системата за AF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eРежим за птици за автофокус по око в реално време, вече наличен във филмите\u003c\/strong\u003e\u003cbr\u003eАвтофокусът по око в реално време вече е в състояние да открива очите на птиците и да ги проследява в реално време както за снимки, така и за видео. Системата BIONZ XR работи с оптимизирани алгоритми за AF и проследяване, за да осигури непрекъснато проследяване дори за птици в полет, чието движение е трудно да се предвиди. След като изберете птица, фотоапаратът автоматично ще открие и прецизно ще проследи птичия поглед, независимо дали птицата е кацнала, или е в полет.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eБазиран на AI автофокус по око в реално време и проследяване в реално време\u003c\/strong\u003e\u003cbr\u003eПървокласната обработваща мощност на системата BIONZ XR доведе до подобрения във функциите за автофокус по око в реално време и проследяването в реално време. Подобреното разпознаване на лица вече е с 30% по-добра точност на разпознаване на очите, докато по-бързата обработка на изображението осигурява по-висока точност, когато обектът гледа нагоре, надолу или настрани. Проследяването в реално време ви позволява да изберете обекта си и след това да оставите проследяването на фотоапарата, разчитайки на най-новия алгоритъм за разпознаване на обект и високоскоростен анализ на пространствени данни от процесора.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eКонтрол на AF чрез сензорни операции\u003c\/strong\u003e\u003cbr\u003eПроследяването с докосване ви позволява да изберете обект за проследяване, като просто докоснете LCD екрана, дори когато използвате визьора, за по-интуитивен контрол на AF както за снимки, така и за видеа. По-лесното фокусиране е особено полезно, когато снимате видео сами или използвате стабилизатор, което ви позволява да се концентрирате върху композицията на вашите снимки.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAF асистент за безпроблемни преходи към ръчен фокус\u003c\/strong\u003e\u003cbr\u003eФункцията за AF асистент, наследена от Cinema Line FX6, ви позволява безпроблемно да превключвате към и от ръчен фокус по време на заснемане на видео. Когато тази функция е включена, завъртането на пръстена за фокусиране временно превключва операцията от автофокус към ръчен фокус, за да ви позволи умишлено да изместите фокуса си към друг обект.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eВизуализирайте дълбочината на рязкост по време на заснемане на видео с Focus Map\u003c\/strong\u003e\u003cbr\u003eНовата Focus Map наслагва информация за фокусиране върху дисплей на живо, за да покаже кои области са във или извън фокуса. Възможността за ясно визуализиране на дълбочината на рязкост по този начин улеснява бързото настройване на идеалната точка на фокусиране и дълбочината на рязкост по време на репетиция. В резултат на това можете да използвате отличната видео яснота на фотоапарата и бързите обективи, за да създадете впечатляващи снимки с плитка дълбочина на рязкост.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eФункция за компенсация на дишането за постоянен зрителен ъгъл при фокусиране\u003c\/strong\u003e\u003cbr\u003eЗа първи път в серията α – α7 IV осигурява компенсация за \"фокусното дишане\". \"Фокусното дишане\" е всяка една промяна в зрителния ъгъл на обектива, който съответства на промените във фокуса. Clear Image Zoom, оригиналната технология на Sony, се използва за автоматично поддържане на постоянен зрителен ъгъл, за повече преходи на фокуса като във филмите. Тази функция може да се използва заедно със стабилизация на изображението в активен режим за заснемане на стабилни, последователни изображения.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eПръстен Still\/Movie\/S\u0026amp;Q за бърз достъп до хибридни възможности\u003c\/strong\u003e\u003cbr\u003eПодобаващо на статута на α7 IV като истински хибриден фотоапарат, той е оборудван със специален пръстен Still\/Movie\/S\u0026amp;Q за незабавно превключване между видеа и снимки. Пръстенът превключва менютата, функциите и персонализираните настройки на различни контроли между режим за снимки и видео, а определени настройки, като например за блендата и скоростта на затвора, също се поддържат отделно за снимки и видеа. Режим S\u0026amp;Q също може да бъде избран, за бърз достъп до заснемане със забавен или бърз каданс.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eНай-новите менюта, специфични за режима, и персонализируем заден пръстен R\u003c\/strong\u003e\u003cbr\u003eМенютата на α7 IV са специфични за снимки или видеа, а за по-лесна навигация са конфигурирани менюта, които показват три нива на йерархията наведнъж. Отделни функции за снимки и за видео могат да бъдат зададени на различни бутони и пръстени, включително новия, свободно персонализируем заден пръстен R. С контроли, специално пригодени към режима на заснемане, който използвате в момента, гъвкавият достъп, осигурен от задния пръстен R, допринася значително за подобрената ефективност при заснемане на снимки и видеа.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLCD монитор с променящ се ъгъл за повече свобода при снимане\u003c\/strong\u003e\u003cbr\u003eГолемият, странично отварящ се LCD монитор, тип 3.0, с 1,03-megadot сензорен панел предлага предостатъчно яркост за ясно гледане при настройки за открито, а пропорцията му 3:2 използва по ефективен начин зоната на дисплея. Механизмът с променлив ъгъл позволява гъвкаво позициониране и кадриране за ръчни снимки, монтиран на стабилизатор или самостоятелно заснемане в документален стил или снимки на много ниско ниво до земята.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eВизьор Quad-VGA OLED с 3,68 megadot с висока разделителна способност\u003c\/strong\u003e\u003cbr\u003eВизьорът Quad-VGA OLED на α7 IV осигурява приблизително 1,6 пъти по-добра разделителната способност от визьора на α7 III, с 37,3° FOV и 23 мм допустимо разстояние от окото (eyepoint). С висока разделителна способност, подобрено качество на изображението на електронния визьор и устойчивост на замъгляване и прах (включително значително подобрена вътрешна устойчивост на замъгляването спрямо α7 III) той е проектиран за ясно и удобно гледане в широк диапазон от среди за снимане.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eКомуникационни функции за лесно споделяне и разпространение\u003c\/strong\u003e\u003cbr\u003eα7 IV е оборудван със здрави кабелни и безжични комуникационни функции за по-удобно споделяне и разпространение. Вграденият безжичен LAN използва 5 GHz лента в допълнение към 2,4 GHz лента за бърз пренос на данни. Фоновият FTP пренос на файлове може да бъде зададен на автоматичен режим по време на снимките и USB Type-C® конекторът поддържа бърз SuperSpeed USB 10 Gbps (USB 3.2 Gen 2) пренос на данни.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eНезабавно поточно предаване на живо чрез USB връзка\u003c\/strong\u003e\u003cbr\u003eПоточното предаване на живо е толкова лесно, колкото свързването към компютър чрез USB връзка, можете и да избирате от четири различни изходни формата, включително 4K видео с висока разделителна способност. Можете да изберете най-добрата конфигурация за текущите мрежови условия и използваните устройства, като едновременно с това е наличен и вътрешен запис, което ви дава голяма гъвкавост за покриване на голямо разнообразие от нужди.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eБатерии Z с висок капацитет и USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eα7 IV разчита на батерията с голям капацитет Z (NP-FZ100) заедно с опции за външно електрозахранване, което включва USB захранване и AC адаптери. Източването на батерията може да бъде сведено до минимум чрез добавяне на преносима батерия с голям капацитет за снимане на открито. USB зарядно устройство или преносима батерия, която поддържа USB PD, може да бъде свързана с USB Type-C® порта на фотоапарата за продължителен запис.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eУправление на топлината\u003c\/strong\u003e\u003cbr\u003eЗа да се даде възможност за продължителен непрекъснат запис, специално разработеният термичен монтажен механизъм със Σ (sigma) форма на Sony осигурява ефективно разсейване на топлината. Монтажният механизъм, който се използва и при флагмански модели, е изработен от графитен материал с отлични топлопроводими свойства. Тази структура позволява на сензора, основен източник на топлина вътре в корпуса на фотоапарата, да се движи свободно по време на стабилизацията на изображението, докато топлината се разсейва ефективно.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eДва слота за носители с поддръжка на CFexpress Type A\u003c\/strong\u003e\u003cbr\u003eДва слота за носители ви позволяват да продължите да снимате дори при запълване на карта с памет. Един от слотовете поддържа високопроизводителни CFexpress Type A карти , като и двата слота поддържат UHS-I и UHS-II SDXC\/SDHC карти. Със своите високи скорости на записа картите CFexpress Type A са особено подходящи за високоскоростно непрекъснато заснемане, както и за запис на 4K видео с висока разделителна способност с висока побитова скорост.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eНадеждно, солидно инженерство\u003c\/strong\u003e\u003cbr\u003eПодобрихме устойчивостта на вода и прах на α7 IV, за да осигурим изключителна надеждност дори при предизвикателни среди на открито. Усъвършенстванията в дизайна включват повече уплътняване на сглобките на корпуса и капака на отделението за батерията (в сравнение с α7 III), преработен бутон за заключване на обектива и допълнително омекотяване около байонета. Лека, но изключително твърда магнезиева сплав, използвана за горния капак, предния капак и вътрешната рамка на фотоапарата осигурява отлична издръжливост.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eСъображения за опазване на околната среда и рационално използване на ресурсите\u003c\/strong\u003e\u003cbr\u003eПланът \"Road to Zero\" на Sony за околната среда стартира през 2010 г., като крайната цел е постигане на нулев екологичен отпечатък. Понастоящем почти всички пластмасови опаковъчни материали за α7 IV се рециклират. Рециклируемите материали също се използват за корпусите на фотоапаратите, когато е възможно, намалявайки ефекта върху околната среда, без да се компрометира функционалността. Като запазваме възможно най-модерната производителност, ние се стремим да намалим допълнително потреблението на енергия и ресурси, за да намалим ефекта върху околната среда.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop™\/Imaging Edge Mobile™\u003c\/strong\u003e\u003cbr\u003eРазширете творческия си хоризонт с Imaging Edge Desktop и Imaging Edge Mobile. Приложението за персонален компютър Imaging Edge Desktop ви позволява да управлявате и наблюдавате директно от екрана на своя настолен компютър, да преглеждате снимки и преработвате RAW\/HEIF данни във висококачествени снимки. Приложенията Imaging Edge Mobile използват Wi-Fi и Bluetooth® функционалността α7 IV, за да предоставят широко разнообразие от удобни функции за снимане и споделяне.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53643587780945,"sku":"ILCE7M4MB.CEC","price":2099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/1769427790_1947060.jpg?v=1782901263"}],"url":"https:\/\/dynaphos.com\/en\/collections\/sony-a7-iii-%d0%b8-a7-iv.oembed?page=2","provider":"Dynaphos","version":"1.0","type":"link"}