{"title":"Sony Оферта на деня","description":null,"products":[{"product_id":"fotoaparat-sony-a7-iv-obiektiv-sony-fe-28-70mm-f3-5-5-6-oss","title":"Sony a7 IV + FE 28-70mm f3.5-5.6 OSS","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7129ba77b35f931b3056e36cbf6986dc.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNewly developed 33.0MP back-illuminated CMOS image sensor\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe full-frame Exmor R\u0026trade; CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p . The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills, and increased AF precision and focal stability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/ab5e5cef2a0740d61cf2c97778d974df.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR\u0026trade; image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe BIONZ XR engine, also used in the flagship \u0026alpha;1 and \u0026alpha;7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/a6bb8ff9d86948b80d7ed47f6d47ff2e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr \/\u003e\r\nVisible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/34242b00e6f726cbe3b6e66f3b2b7246.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr \/\u003e\r\nBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/93dcefdcaa2de17227794ebdfc348c28.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording, and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS\u0026trade; file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1f05a064a1eaa8906ba8aef548c5c32c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and the use of 10-bit depth minimises degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bf4ea4ac44b74e0dfac446235d9ef57d.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it\u0026#39;s in-camera, it\u0026#39;s easy to create a more expressive look for your movie imagery without post-editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/2fbc004f1f47c0fc9932564c1777dc4a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available , so you can adjust the degree of the effect as you wish.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/d79e56ce2863778f234d688de03391e2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match \u0026alpha;7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800, and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/b21845203d86cc052b8c43faa51fdad3.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilisation for 5.5-step compensation\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s high-precision stabilisation unit and gyro sensors work with stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the performance of the camera\u0026#39;s 33.0MP sensor. This in-body stabilisation allows effective use with a wide range of lenses. The live monitor view shows the stabilised still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/571853cfca2e8bbd0623c50f60bf46b2.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr \/\u003e\r\nActive Mode uses the camera\u0026#39;s stabilisation unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilisation during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilisation in all formats, including 4K, without compromising the \u0026alpha;7 IV\u0026#39;s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilisation can be applied for ultra smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/1cef73b5f670c854804b514798519092.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr \/\u003e\r\nBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1600 altogether), or more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6c63112529b5b1b471021ac2b4f48b44.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely even on small subjects or on people posed in front of a nighttime background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analysed in real time by the latest powerful processing engine to achieve the AF system\u0026#39;s impressive results.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/52092e3423b08dc87ba53d2e0abad04c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimised AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you\u0026#39;ve selected a bird, the camera will automatically detect and precisely track that bird\u0026#39;s eye, whether the bird is perched or in flight.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/eba075185c86a65865eafd0c37ae2cda.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down, or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/8d61b5658032b3154c52c15ffd3fc9b9.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr \/\u003e\r\nTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you\u0026#39;re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5fb184442a72d53c4351ad37745a2b89.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/22e4eb5c767fb9d9531e7ecacc4b6009.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVisualise depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualise depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result you can use the camera\u0026#39;s excellent video definition and fast lenses to create impressive shots with shallow depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6efc0e8bd78d5cad1426ddab528570e4.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr \/\u003e\r\nFor the first time in the \u0026alpha; series, the \u0026alpha;7 IV provides compensation for focus breathing. Focus breathing is any change in a lens\u0026#39;s angle of view that corresponds to changes in focus. Sony\u0026#39;s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilisation to shoot stable, consistent imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr \/\u003e\r\nBefitting the \u0026alpha;7 IV\u0026#39;s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/115f22bdf269d49e29b6b9cd00bc437e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe latest mode-specific menus and customisable Rear dial R\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customisable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/4b7de207e80b358c839a46a7d25d4793.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings, and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/9e5ec7ae4bc2bc206961e4373a69c065.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e3.68 megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV\u0026#39;s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the \u0026alpha;7 III viewfinder, with a 37.3\u0026deg; FOV and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, and fogging and dust resistance (including significantly improved internal fogging resistance relative to the \u0026alpha;7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/fc79870f2dea03284ea87464313ee82a.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C\u0026reg; connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/6f13b34b3c53213882ae8f1a4885a7db.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection\u003c\/strong\u003e\u003cbr \/\u003e\r\nLive streaming is as easy as connecting to a computer through a USB connection, and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used, and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/7dd4e2311dd7af1f2747d29b46e1f304.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adaptors. Battery drain can be minimised by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera\u0026#39;s USB Type-C\u0026reg; port, for extended recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/5d9b443f1b658efff68ad0dce945509c.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr \/\u003e\r\nTo allow extended continuous recording, efficient heat dissipation is provided by Sony\u0026#39;s proprietary \u0026Sigma; (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilisation while heat is efficiently dissipated.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/c8cf0634938e629d255031ce1411445e.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr \/\u003e\r\nDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/80fdfc189b505541cbc8bdc8a641cec0.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr \/\u003e\r\nWe have improved the dust and moisture resistance of the \u0026alpha;7 IV to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the \u0026alpha;7 III), a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera\u0026#39;s top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/bdba1eb470f044433f511e577ba46ac6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eConsideration for the environment and resource conservation\u003c\/strong\u003e\u003cbr \/\u003e\r\nSony\u0026#39;s \u0026quot;Road to Zero\u0026quot; environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently nearly all plastic packaging materials for the \u0026alpha;7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/dynaphos.com\/static\/files\/images\/products\/1ASony\/A7M4\/31def129a74de6cbe2ef506a673dd2d6.jpg\" style=\"height:170px; width:378px\" \/\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop\u0026trade; \/ Imaging Edge Mobile\u0026trade;\u003c\/strong\u003e\u003cbr \/\u003e\r\nExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth\u0026reg; functionality of the \u0026alpha;7 IV to provide a wide variety of convenient shooting and sharing functions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.sony.co.uk\/electronics\/interchangeable-lens-cameras\/ilce-7m4\/specifications\"\u003e\u003cspan style=\"color:#ff0000\"\u003e\u003cstrong\u003eFull Specifications Link\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53585134059857,"sku":"ILCE7M4KB.CEC","price":1999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/ACfitNg1o2KRRU32htTuKBABLnsHAZhf.jpg?v=1776791263"},{"product_id":"fotoaparat-sony-a7-v","title":"Sony a7 V","description":"\u003cp\u003e\u003cstrong\u003eFull-frame partially stacked Exmor RS\u0026trade; CMOS sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr \/\u003e\r\nFeaturing the latest technology, the \u0026alpha;7 V is equipped with a partially stacked Exmor RS CMOS image sensor featuring high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster than the \u0026alpha;7 IV, providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30 fps with full AF\/AE tracking, and video recording at 4K 120p. The advanced sensor technology delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR2\u0026trade; with integrated AI processing unit\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest \u0026alpha;\u0026trade; series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the \u0026alpha;7 V includes a lightweight RAW format, while user interface, networking, and file management functions have all been refined.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100-51200 still and movie range.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003cbr \/\u003e\r\nComposite RAW shooting automatically captures multiple RAW images that can then be transferred to a computer and composited. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8, or 16 images at 30 fps.\u0026nbsp; [1] Composite RAW [Shooting for HDR]\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDeep learning-based light source estimation for accurate white balance\u003c\/strong\u003e\u003cbr \/\u003e\r\nEnjoy improved auto white balance (AWB) performance thanks to deep learning technology for light source colour estimation. The \u0026alpha;7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u0026nbsp; [1] Shot on \u0026alpha;7 IV\u0026nbsp; [2] Shot on \u0026alpha;7 V\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCreative Look creates visual moods in-camera\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Creative Look function makes it easy to create visual moods in-camera. 12 presets are provided, including [FL2] and [FL3] selections. The presets can be used as they are or edited to create custom looks. Use seven parameters to adjust contrast, saturation, highlights, shadows and more while viewing the results on the monitor display. Custom Looks can be saved for later use.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003cbr \/\u003e\r\nA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritising image quality, and the [Compressed] format allows for extended shooting.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e5-axis optical stabilisation for up to 7.5-step central and 6.5-step peripheral stabilisation\u003c\/strong\u003e\u003cbr \/\u003e\r\nAn advanced optical stabilisation unit, gyro sensors, and algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilisation allow handheld shooting without the need to boost sensitivity. Take advantage of compatible lenses for better stabilisation, with the camera effectively suppressing shake even when shooting at telephoto focal lengths.\u0026nbsp; [1] Yaw\u0026nbsp; [2] Roll\u0026nbsp; [3] Pitch\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF: Human pose estimation technology\u003c\/strong\u003e\u003cbr \/\u003e\r\nAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the \u0026alpha;7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. Multiple subjects can also be recognised, making it possible to track the desired subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003cbr \/\u003e\r\n759 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The processing engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes where focus often falls on the background.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003cbr \/\u003e\r\nAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognised or subject recognition AF is OFF, Sony\u0026rsquo;s original algorithm processes colour, pattern, and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePre-Capture for moments prior to shutter release\u003c\/strong\u003e\u003cbr \/\u003e\r\nCapture that decisive moment, even if it\u0026rsquo;s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003cbr \/\u003e\r\nUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst. For example, you can instantly switch from the standard burst rate to a higher rate when the key moment approaches. This function is best used when you can roughly predict the timing of the desired shot, and it\u0026rsquo;s now available even while shooting single frames.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eExtreme stabilisation with Dynamic active Mode\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe Dynamic active Mode adds electronic stabilisation to the optical stabilisation system for even greater effect. This improves stabilisation approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAuto Framing automatically adjusts composition\u003c\/strong\u003e\u003cbr \/\u003e\r\nAuto Framing uses AI-based subject recognition to automatically keep the subject in a prominent position when shooting movies, even when the camera is stationary\u0026mdash;ideal for shooting interviews, music performance, cooking and much more. You can also set the timing at which Auto Framing will begin, the size of the subject in the frame and the tracking speed.\u0026nbsp; [1] LCD monitor\u0026nbsp; [2] Recorded footage\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moir\u0026eacute; and jaggies.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eShot Marks facilitate still image extraction\u003c\/strong\u003e\u003cbr \/\u003e\r\nEnable this function before shooting so that any frames marked with Shot Marks during movie recording are automatically extracted and saved as stills when recording has finished. You can also extract and save any other frames as stills after recording.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e4-axis monitor maximises shooting flexibility\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe 4-axis multi-angle monitor adjusts upward by 98\u0026deg;, downward by 40\u0026deg;, and sideways by 180\u0026deg;, and when open, it can rotate up to 270\u0026ordm;. Its 3.2-type 2.1 million dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eS-Log3 supports post-production workflows\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe S-Log3 gamma curve helps to maintain smooth, natural gradations from shadows to mid-grey (18% grey), making it easier to grade for high image quality in post-production. S-Gamut3 and S-Gamut3.Cine colour spaces are supported. Imported user LUTs (.cube) can be used as alternatives to the preset picture profiles (PPLUT 1 through 4) to provide the final graded output.\u0026nbsp; [1] Before grading\u0026nbsp; [2] Graded\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDesigned for comfort\u003c\/strong\u003e\u003cbr \/\u003e\r\nThe \u0026alpha;7 V has been refined for improved hold and manageability to minimise fatigue, particularly when using heavy telephoto lenses or shooting for long periods of time. The grip fits comfortably in the palm of the hand while the location and angle of the shutter button have been carefully designed for effortless access.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003cbr \/\u003e\r\nEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for approximately 90 minutes. A unique \u0026Sigma; (sigma) shaped graphite component built into the image stabilisation unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilisation while effectively conducting heat away for extremely efficient heat dissipation.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr \/\u003e\r\nA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eTwo USB Type-C\u0026reg; ports\u003c\/strong\u003e\u003cbr \/\u003e\r\nIn an upgrade from its predecessor, the \u0026alpha;7 V includes two USB Type-C ports support USB PD (Power Delivery) so that you can connect a compatible charger or mobile battery to supply power or charge the internal battery. Power Delivery capacity is now 3-4x higher than the \u0026alpha;7 IV. PORT 1 supports SuperSpeed USB 10Gbps (USB 3.2) for high-speed backups and PC remote connection, while PORT 2 supports Hi-Speed USB 480 Mbps (USB 2.0) for USB communication.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003cbr \/\u003e\r\nBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the \u0026alpha;7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCreators\u0026rsquo; App\u003c\/strong\u003e\u003cbr \/\u003e\r\nA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003cbr \/\u003e\r\nA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr \/\u003e\r\nAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects, and ensures transparency in editing history per the C2PA format.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr \/\u003e\r\nAt Sony, we want everyone to enjoy digital imaging. The \u0026alpha;7 V is equipped with accessibility features, such as a menu magnifier and a Screen Reader that reads an expanded range of menu items aloud. Advanced features, like AI-based Real-time Recognition AF for a wide range of subjects, intuitive touch operation for subject tracking, and many more make the joys of photography and moviemaking available to the widest possible range of users.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eInformation on security updates\u003c\/strong\u003e\u003cbr \/\u003e\r\nWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSony\u0026#39;s goal: zero environmental footprint\u003c\/strong\u003e\u003cbr \/\u003e\r\nSony\u0026#39;s \u0026quot;Road to Zero\u0026quot; environmental plan aims to achieve a zero environmental footprint by 2050. To achieve that goal, we continue to refine every stage of our camera and accessory manufacturing and distribution cycle to minimise environmental stress, from development through production, packaging and transport.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53586736906577,"sku":"ILCE7M5B.CEC","price":2699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/9686\/2033\/files\/3OG6hZZc9iV0bOpHrPH0UMzUSmBxIXkV.jpg?v=1776791271"}],"url":"https:\/\/dynaphos.com\/en\/collections\/sony-%d0%be%d1%84%d0%b5%d1%80%d1%82%d0%b0-%d0%bd%d0%b0-%d0%b4%d0%b5%d0%bd%d1%8f-1.oembed","provider":"Dynaphos","version":"1.0","type":"link"}